Christmas 2011-2012 – Makro

By admin, 1 października 2014

Christmas 2011-2012 – Makro

Area: 150 m2
Designed by: Tatjana Kobuszewska
Developed by: TRK System

Christmas is an exceptional time for customers and tradesmen alike.
Shopping malls and shops are competing for customer attention with seasonal displays.

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie, wnętrza , projekty.

boze-narodzenie-2011-2012-makro

trk system  stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie , wnętrza, projekty

boze-narodzenie-2011-2012-makro

Makro are a wholesaler chain targeting business customers, selling off shelves and palettes. In 2011, they decided to display Christmas decorations in a more customer-friendly manner.
The display style could not contradict Makro standards. It had to remain modest and simple, will all materials sourced in-house. It was also crucial that flame-retardant materials be used.
Palettes, trusses, coated canvas, and the entire ornaments assortment were used in action, with trial displays set up at Warsaw and Cracow facilities. The commercial effect proved satisfactory.

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

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trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

trk system stoiska targowe, scenografie, wnętrza, projekty

boze-narodzenie-2011-2012-makro

In 2012, we decided to rerun the project at seven facilities throughout Poland. The purpose was to set up self-assembly kits for in-house decorators and technical departments.
Albeit difficult, the task proved feasible. A detailed set of assembly instructions allowed personnel with no arts & crafts education to reconstruct a display originally created by professionals in Warsaw.

 

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