Christmas 2011-2012 – Makro
Area: 150 m2
Designed by: Tatjana Kobuszewska
Developed by: TRK System
Christmas is an exceptional time for customers and tradesmen alike.
Shopping malls and shops are competing for customer attention with seasonal displays.
Makro are a wholesaler chain targeting business customers, selling off shelves and palettes. In 2011, they decided to display Christmas decorations in a more customer-friendly manner.
The display style could not contradict Makro standards. It had to remain modest and simple, will all materials sourced in-house. It was also crucial that flame-retardant materials be used.
Palettes, trusses, coated canvas, and the entire ornaments assortment were used in action, with trial displays set up at Warsaw and Cracow facilities. The commercial effect proved satisfactory.
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