Eurogastro 2010 – Makro – TRK – System
Area: 380 m2
Designed by: Tatjana Kobuszewska
Developed by: TRK System and co-operating partners
2010 marked Makro’s fifth time as a Eurogastro exhibitor. This was when Makro organised a major launch of their own brands– Horeca Select and H-Line: food and industrial goods for caterers, and an industrial product line for hotels and restaurants.
It was then decided for the first time that product displays would walk away from typical Makro facility exhibitions. White varnished platforms with subtle blue lighting were designed to support Horeca Select products. H-Line products were displayed on restaurant tables. Appropriately themed photographs were hung above individual platforms.
The stand area was diagonally divided into four parts. A Makro reception and gate were placed at one end of the diagonal, with a Makro tower sitting in the middle of the intersection. Upon passing the tower, guests were invited through to the restaurant with a wine cellar, with a separate VIP Room organised for VIPs. A cooking class stage was set up to the left of the tower, with an H-Line breakfast stand to the right and Rioba Cafe in the background.
The exhibition day began with a coffee brewing training session, upon which chefs held a desserts class; baristas gave lessons on how to use espresso as a basis for popular coffee drinks. Master chefs taught their students the fine art of preparing top quality Argentine beef and barramundi dishes.
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Chef and barista stations were fitted with state-of-the-art catering devices, enabling professionals to organise platinum standard cooking classes. For viewing comfort, all shows were beamed onto large-screen displays placed above the stage, in the VIP Room, and in the reception area. A professional sound system ensured perfect audio reception in the viewing area without affecting other zones.